Friday, 25 September 2009

Waters Kia launches new cee’d and ISG – Intelligent Stop and Go

Following its world premiere at Frankfurt’s International Motor Show, the new cee'd will be on sale from 1st October at Waters Kia. Still backed by the company’s unique industry-leading seven-year warranty, the comprehensively updated cee’d will accompany a new ISG version in the Chingford and St Albans based showrooms.

In keeping with Kia’s ethos of working towards a greener future, the latest Kia cee'd to be launched in Chingford and St Albans will be with Intelligent Stop and Go (ISG) on manual transmissions and on automatics from 2010.

The ISG system automatically shuts down the engine when the car is at a standstill and in neutral. Consequently, the ISG system not only reduces fuel consumption, particularly during city driving which is typically stop-start, but also increases fuel economy.

The ISG system also means the cars will produce less CO2, placing it in the Band B, £35 per year tax bracket. On average, emissions will be cut by five per cent across the entire cee'd line-up.

Steve Bullimore, General Manager at Waters Kia, explains the importance of the ISG system: “We know that waste gases from cars account for approximately 20 per cent of all global CO2 emissions. The introduction of the ISG system will go some way towards making a significant reduction to these emissions, fitting perfectly within the Kia Motors culture of creating a more environmentally friendly method of mass transport.”

The cee'd is Kia’s top-selling model in Europe and has been thoroughly re-engineered and restyled under the direction of Chief Design Officer, Peter Schreyer, to feature the latest version of the company’s signature grille – an evolving expression of the brand’s design DNA.

Technological innovations introduced with new cee’d include fuel-stretching ISG technology on the 1.6-litre diesel engines for the first time, a “hill-holder” function for the ESP and brighter projection-style headlamps. The new 1.6-litre diesel engine will be matched to a new six-speed manual transmission.

To take a test drive or to find out more information, head over to Waters Kia, e-mail us or give us a call at Chingford on 0845 871 7014 or at St Albans on 0845 871 5085.

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