Waters AutoPlanet – Voted best Multi-Franchised Dealer Website of the Year by Car Dealer Magazine
Automotive Retail Group (ARG), one of the largest new and used car retailers in the South East has just been awarded ‘Multi-Franchised Dealer Website of the Year’ by a panel of judges at Car Dealer Magazine.
This inaugural Eward was one of the most hotly contested categories this year with just five points separating the top three websites. Sealing the win – by just two points over the second placed site – is autoplanet.co.uk. Judges were impressed with the clean layout, the bold graphics and the ease at which cars could be researched.
What the judges said:-
“This website is definitely the best entry in this class and a worthy winner as it ticks many of the boxes for customer experience and usability. Offers are immediate, clear and engaging and if the customers are looking for different brands it’s easy to find with the clear architecture and presentations. The site ranks high for performance and interaction with features and functionality such as presentation of new and used vehicle information and call to actions making it more likely to meet customers’ needs”.
“It is a great honour for the team here at Waters AutoPlanet to Win the Car Dealer Magazine‘Group Franchised Dealer Website of the Year’.” Said Brett Kavanagh, Group Marketing Manager.
“It is testament to the extensive thought and effort that went into designing the site that we've managed to design and build a website that has been recognised for its user-friendliness and ease-of-use.”
“Online is now central to the success of every automotive retailer in the country and it is now essential to understand, and deliver ‘precisely’, what the customer wants. I think we have managed to achieve this in a format that presents our own ‘Waters AutoPlanet’ brand, and all the manufacturers we represent, in a way that is easy for customers to understand and interact with.”
“Of course this award is only the beginning as we now strive to build on what we have achieved and to be recognised once again by our peers in the future.”
Waters AutoPlanet brings together the heritage of Waters, founded in 1896 in Hatfield by Walter Waters and synonymous with the retail motor business in Hertfordshire, and AutoPlanet, one of the biggest names in used car superstores.
New car franchises for Fiat, Kia, Mazda, Peugeot, Renault and SEAT come together with Used Car Centres to provide customers throughout the South East with a superb car choice in terms of range and value for money.
posted by AutoPlanet News at
17:49
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